2019 Symposium Recap
DAY-OF PRESENTATION MATERIALS
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SESSION CATEGORIES
Alumni Group Basics: Sessions that provide a high-level overview of alumni group foundational practices.
Critical Issues: Sessions that focus on a specific topic that many alumni groups encounter, and provide an analysis of strategies, solutions and best practices for addressing these topic areas.
Master Sessions: Sessions that provide an in-depth exploration of topic areas relevant to alumni engagement, the purpose of alumni groups, and how to develop a meaningful, and sustainable, experience for your Buckeyes.
ALUMNI GROUP BASICS
Finance 101
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Category: Alumni Group Basics
Presenter: Jaime Hoffman, Finance Manager
Description: Financial record-keeping is an important part of being an alumni group. In this session, you will learn the basic requirements, best practices and resources.
Reporting 101
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Category: Alumni Group Basics
Presenters: Jason Homan, Regional Engagement Officer for Southeast US and Tyler Gagai, Regional Engagement Officer for Northern and Southeast Ohio
Description: Learn more about the reporting process and ways to make it easier on you and your group members. This session will cover how to submit your post-event reports (and what should be included in them) and your board and membership rosters efficiently.
Workfront 101
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Category: Alumni Group Basics
Presenter: Brooke Hawkins, Project Manager, Advancement Communication
Description: Learn more about the Workfront request system and how you can use this tool to request communication items for your group’s events and initiatives.
CRITICAL ISSUES
Attitude of Gratitude: Building Valuable Relationships with Your Members
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Category: Critical Issues
Presenters: Jade Lac, Engagement Officer, College of Arts and Sciences; Aimee Riesenberg, Donor Relations and Stewardship Coordinator at The Ohio State University Wexner Medical Center; and Colleen Pelasky, Director, Alumni and Constituent Engagement, College of Nursing
Description: Master the attitude of gratitude! Learn how stewardship strategy can help your organization recruit new and retain current members, improve record-keeping and enhance your current event programming.
Communicating in the Age of Social Media
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Category: Critical Issues
Presenters: Nilam Patel, Social Media Coordinator, The Ohio State University Alumni Association and Josh Samuels, Regional Alumni Communications Manager, The Ohio State University Alumni Association
Description: Learn how to activate alumni and friends using social media. Find out how to create and curate content while connecting with fellow Buckeyes on Facebook, Twitter and Instagram.
Compelling Communications
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Category: Critical Issues
Presenters: Mary Alice Casey, Editor at large, The Ohio State University Alumni Association Magazine, Chad Rutan, Senior Marketing Writer, Elaine Armbruster, Director, Email Marketing & Marketing Automation
Description: Two for the price of one. That’s the bargain you get at this session, where colleagues responsible for Ohio State’s alumni magazine and email marketing efforts share tips, trends and tidbits for your communications toolkit.
Engaging our alumni in the Time and Change campaign
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Category: Critical Issues
Presenters: Jennifer Keyes, Assistant Vice President, Annual Giving, The Ohio State University Alumni Association and Andrea Bowlin, Senior Director of Development, Alumni Association
Description: Join us as we define the strategy and upcoming goals of our Time and Change campaign and the importance of Alumni Club and Society engagement. Explore how you and your fellow alumni can “open doors” for donor engagement.
Engaging Millennials & Gen Z
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Category: Critical Issues
Presenter: Alyssa Grovemiller, Director, Alumni and Constituent Engagement, The Ohio State University College of Medicine; Jessie Crawford, Assistant Director, Alumni and Constituent Engagement, The Ohio State University College of Medicine; and Clara Davison, Engagement Officer, College of Arts and Sciences
Description: Want to learn more about engaging the Millennials and Generation Z alumni? Hear more about what defines these populations, trends around their experience and practices on how to best engage those alums.
Event Excellence
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Category: Critical Issues
Presenters: Selena Browning, Assistant Director, Advancement Events, University Advancement and Karinza Akin, Assistant Director, Advancement Events, University Advancement
Description: Is your group looking to make your Category 1 events that much better? Looking for the tools and steps to take an event from good to excellent? Spend this session with two of Ohio State’s top event professionals who will provide guidance and inspiration on how to use tools already at your disposal to create great event opportunities for your fellow Buckeyes.
NCAA Compliance Overview
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Category: Critical Issues
Presenter: Paia LaPalombara, Assistant Athletic Director-Compliance and Kevan Donovan, Assistant Director-Compliance
Description: An overview of NCAA rules and regulations related to prospective student-athletes, currently enrolled student-athletes, athletics department staff members and all those associated with The Ohio State University. Topics will include foundational NCAA rules as part of regular Athletics Compliance Office education for various constituents in an effort to protect the athletics department and University as a whole.
Understanding Peer to Peer Fundraising: Is Crowdfunding right for you?
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Category: Critical Issues
Presenter: Megan Murphy, Manager, Digital Fundraising, Annual Giving, The Ohio State University Alumni Association
Description: Are you looking for new and innovative ways to fundraise? This session will allow you to hear more about our Buckeye Funder and other peer-to-peer initiatives. You will also learn how to change up traditional group fundraising practices.
Donation Membership Session/Getting Members
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Category: Critical Issues
Presenter: Craig Little, Director, Alumni Societies and Regional Engagement, The Ohio State University Alumni Association; Steph Mizer, Senior Manager, Talent Acquisition and Management and Chief Diversity Officer, University Advancement; and Greg Bright, Recruiter, University Advancement
Description: How can principles used for recruiting new employees be used to recruiting new members for your alumni group? This session will explore some of those techniques as we learn how to promote the benefit of being an active member of our alumni groups. We will also share why your alumni group needs to move from a dues-base membership model to a donation-based membership model as a way to assist the University with
engagement metrics.
Time and Change: Undergraduate Admissions Updates on the Class of 2023
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Category: Critical Issues
Presenter: Mark Cortez, Director of Outreach and Recruitment, University Admissions
Description: Learn about the Class of 2023, new outreach and recruitment efforts and new engagement strategies being utilized for our next class of Buckeyes!
MASTER SESSIONS
Data Data Data: How to use it to grow your membership and event attendance
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Category: Master Sessions
Presenters: Jordan Zivoder, Associate Director, Market Research & Insights, University Advancement & Claire Badger, Director of Administration for Alumni Experiences at The Ohio State University Alumni Association
Description: At the Alumni Association, we have many tools, custom scores and available data that we use to ensure we are making more informed decisions on how to engage new alumni or formerly engaged and unengaged alumni. We want to share these resources with you so that clubs and societies are smarter in how they reach and engage prospective members and event attendees.
Exploring the Leadership Lifecycle
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Category: Master Sessions
Presenters: Sean Thompson, Director, Alumni Affairs, College of Education and Human Ecology and Michelle Thomas, Director, Alumni and Constituent Engagement, College of Pharmacy
Description: Learn how to on-board new volunteers by engaging them in the club or society’s mission, empowering them by providing the tools necessary to succeed and evolving them as a volunteer throughout their volunteer lifecycle.
Focus on Impact: Alumni Group of the Year Winners
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Category: Master Sessions
Presenters: Club and Society of the Year Award Winners
Description: This session will provide an opportunity for past group of the year recipients to share information on their organizational strategies, events, and/or achievements which earned them the Group of the Year award.
How Teamwork Makes the Dream Work: Exploring Alumni Group Collaborations
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Category: Master Sessions
Presenters: Panel Format: API Society & Alumni Club of Franklin County; College of Engineering Young Alumni & Alumni Club of Seattle
Description: Let’s work smarter, not harder! Come and explore great examples where clubs, societies and the University have worked together to put on amazing programs for Buckeyes.
Strategy Planning
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Category: Master Sessions
Presenters: Kim Gray, Assistant Vice President, Medical Center Advancement Operations, The Ohio State University Wexner Medical Center and David Turkaleski, President, Alumni Club of Washington DC
Description: Do the words “strategy planning” make you think of that plan on the shelf, created with much enthusiasm but then unsaid? Reflecting on our experiences of crating strategies for The Ohio State University Alumni Association and the Alumni Club of Washington, D.C., join us for a frank discussion of the importance of strategy and how to apply it to your work with your alumni group.